Strategic Group Essay Example | Topics and Well Written Essays - 2250 words

Strategic Group - Essay Example Geographic coverage: They are primarily UK based retail chains eventually branching out to different parts of the world. The four companies enjoy the top four positions in the market with Tesco on the top followed by , Sainsbury's and Morrison. Commitment to quality and offering value for money: While , Tesco and Morrison have undertaken vertical integration to cut down expenses and increase reliability, Sainsbury believes in integrity of sourcing to ensure quality. Ans. An organization cannot be free of the macro environment that persists and has to be resolved each time. The strategic group in consideration faces threat from the environment. Some of it is high impact some is not. Nonetheless, there exists and environment that needs to be analyzed and lived with. One needs to be in the good books of the government. There are influences the management needs to create through indirect lobbying. Forms of sponsorships, grants, political donations, etc. are to be made to keep the balance. The retail chain has to be a member of various lobbies, for instance Freight transport association, British retail consortium, Institute of grocery retailers, confederation of British industry, labor groups, etc Changing economy is the bi... Political factors: One needs to be in the good books of the government. There are influences the management needs to create through indirect lobbying. Forms of sponsorships, grants, political donations, etc. are to be made to keep the balance. To get an easy access to the govt. former govt officials are hired by the retail chains. The retail chain has to be a member of various lobbies, for instance Freight transport association, British retail consortium, Institute of grocery retailers, confederation of British industry, labor groups, etc Environment issues need to be taken care of-proper recycling of waste, use of recyclable poly bags, and no harm to the ever depleting natural resources. Any changes in the govt/EU policies have to be addressed. Economic Environment Changing economy is the biggest affecting factor. Consider the present situation where there is a worldwide slump and the market is seeing trends of salary cuts, the purchase power of the buyer goes down and hence the revenues of the retail are getting affected. The changing exchange rates affect the imported product price. Needless to say the buyer looks for value for money in the retail chains and thus will not be pleased with an expensive product. Raise in global price for fuel affect transportation cost and in turn the cost price of the product. Increase in real estate increases the fixed cost thereby affecting the revenue model. Social Issues: Lifestyle changes will demand need for greater product categories. People will demand more of functional food rather than fad foods. The shifting demographics, the young buyer will have different demands from the ageing population of U.K. With increasing competition, the consumer wants the best

Development Of Language Through Communication

Development Of Language Through Communication The need to share and relate to our environment made way for the formulation of a means of communicating and further allowed for the development of language. The view that Language is an innate ability and not develop through learning may be flawed in the sense that it can be developed through basic interaction of ones surrounding as well as a more advance development which well require some external assistance. Language is defined as a set of rules shared by individuals who are communicating, that allows them to exchange thoughts , ideas and emotions, where as innate abilities can be seen as skills which are genetically or biologically hardwired into an individuals being. There are many theories as to the development/acquisition of language, such as the Babbling Perspective, Social Interactionist Theory and The Nativist Perspective. The Babbling Perspective as put forward by BF. Skinner argues that adults shape the speech of children by reinforcing the babbling of infants that sound most like words (Skinner, 1957). Dr. C. George Boerees claim is that language all begins in infancy, he states that from conception to the first 6 months babies make a significant amount of noise; they Yell, Squeal, Growl and gives Raspberries, They also Coo; Cooing is what he recognized and theorized as the production of what will later become Vowels (A,E,I,O,U). From 6 Months to about 10 Months they produce somewhat more complicated sounds called babbling, first they produce their vowels starting with the more round back vowels (oo, oh, ah.) working their way the unrounded vowels (ee,eh,ah..) they usually form their first consonants H,M and B which can be combined with t he vowels to make syllables, soon after they will add P,T,D,N,W,F,V and Y, a little later K,G and NG. He also recognized that infants will further add S and Z and took awhile longer to form SH, CH, J and TH, the very last sound would be L and R. Boeree further acknowledge that because the way language is develop in infants it causes them to pronounce words oddly, for example Fis does fine for Fish, Wobbut for Robert and Cawa for Carla. He also stressed that they can perceive far more than they can pronounce, this is sometimes called the Fis phenomenon. Infants he argues might not be able to say certain words, but they will not put up with adults mispronouncing them. Boeree went on to state that both parents plays a huge role in the forming of the childs language, this means that even if we are pre-programmed in some way to speak language, we need to learn a specific language from the people around us, he also state that a mother wouldà ¿typically adjust their speech to fit the childs level, this he says is called Motherese.à ¿ Motherese is a universal feature that is found in practically every culture, it takes the form of a sing-song quality and many special baby words. It is also embedded into the context of theà ¿immediateà ¿surroundings, with constant reference to things nearby ad activities that are on going. Motherese also involves subtleà ¿shapingà ¿called protoconversations, here mother involves infants that do little more than just coo and babble. For example: Mother, Child (one year old) MotherChild Look! (Getting the childs attention)(Baby touches picture) What are these? (Asking question)à ¿(Baby babbles and smiles) Yes, they are doggies (naming Object) à ¿ (Child vocalizes smiles and looks at mom) (Mom laughs) Yes, Doggies! (Repeating) (Child vocalizes and smiles) (Laugh) Yes! (Giving feedback)(Child laughs) Mother would also ask questions like Where is it? and What is it doing? any response would be rewarded with happiness. The conversation however becomes more meaningful when the child is able to use their own words. Boeree concluded that by 10 months most children are able to understand between 5-10 à ¿words, he also observed that a significant portion are able to learn up to 40 words. One other theory is that of the Social Interactionist formulated by Lev Vygotsky, in the 1950s and 1960s. This theory argues that language development is both biological and social; it further states that language learning is influenced by the desire of children to communicate with others within their environment. (Shaffer, 2003). Other Interactionist believes that children are born with powerful brains that slowly predispose them to acquire new understandings that they are motivate to share with others. (Bates, 1993, Tomasella, 1995) Interactionist focuses onà ¿collaborative learning; this is the view that with older people will help children to develop both cognitively and linguistically. (Shaffer, et.al, 2002). Learning is promoted through collaboration collaboration among students, and between students and teacher. From a social Interactionist perspective as students share background knowledge and participate in the give and take of collaborative and cooperative activities they are actually negotiating meaning. They are building knowledge, not as individuals, but as a group. People who surround the individual student, and the culture within which that person lives, greatly affect the way he or she makes sense of the world. This is an ongoing process through out the development of the individuals life; this can take the form of simple task early in the childs life, which may include team sports, and jigsaw puzzles. As the child develops other forms of collaborative learning would include networking, and mentoring. Each of these activities would help the child to interact with those around them, to ask question, and to find solution for said questions. Noam Chomsky (1950) played an integral role in language development with his theory known as the Nativist perspective, this perspective is of the view that humans are biologically programmed to gain knowledge. Chomsky further argues that all humans have a Language Acquisition Device (LAD). The LAD he states contains knowledge of grammatical rules common to all language. (Cited by Shaffer, et.al, 2002). The LAD also allows children to understand the rules of whatever language listing to. Chomsky also developed the concepts of transformational grammar, Surface Structure and Deep meaning. Transformational grammar refers to grammar that transforms a sentence; Surface structures are words that are actually written and deep meaning refers to the underlining meaning or message of a sentence (Mothn, 2005). Chomsky argues that children know about deep structure and they are also able to apply a rule that allows them to manipulate these structures, he called these grammatical transformations. One such example of this is in my view is crying, a newborn who is hungry might not be able toà ¿readilyà ¿say Mom Im hungry but its need to communicate is discomfort stimulates a neurological response (Crying) that will not get the attention of the parent but also convey the childs message, not to say the parent may immediately know that the child want to be fed, but its here her own need to understand the child causes her to perform a series of check for example a diaper check and th e child realizing that its need its need for food is not being address may now begin to cry louder until satisfaction is present, this in return creates a form of language between child and parent that will later take them on a journey of a more advance level of language development which involve proper vocalization. In essence Chomskys perspective that if a child has a properly functioning Language Acquisition Device(LAD) then language will develop regardless of the kind of language the exposed to, as long as the child is raised in an otherwiseà ¿nurturing environment.(Fitch,W.T.S,2009) Chomskys views areà ¿criticized saying it focuses mainly on the internal mental structure and thinking process of the child. Critics have argued that this is unlikely,à ¿stemmingà ¿from their own researched and evidence gathered they say that it would not fully enable us to understand what exactly going on in aà ¿childsà ¿mind. Further critiques were based on the role of people assisting the child to learn language which tends to be overlooked. Researchers have observed that adult speech is fraught with hesitations,à ¿repetitions, slip of tongue and so on and therefore provide an imperfect model. however research have shown that adults make considerable modification to their speech when talking toà ¿childrenà ¿, theses modifications are designed to assist the child with language learning(Fitch,W.T.S,2009).

Natty Dreadlocks The Study of the Youth Black Faith and the Bobo Dreads

Natty Dreadlocks The Study of the Youth Black Faith and the Bobo Dreads The most outstanding characteristic of the Rastafarians is then- hair. Although other people view dreadlocks as disgusting, smelly, and as a symbol of craziness, the Rastas see the dreadlocks as part of who they are and what they stand for. The longer and more developed their dreads are represents their status and their faith. They think of their hair as a crown, like the crown of their king, Halle Selassie, or to the main of the lion symbolizing male strength. The Rastas' crowns let people know they are rebelling against oppression and do not want to"fit in"with the people that view them as freaks. They started this trend to go against organizational life and challenge the social and religious norms that were implicated at the time. The Youth Black Faith and later the Bobo Dreadlocks made great contributions to implementing the Dreadlock trend and helped break away from the oppression they endured. In the late 1940's, five brethren, guided by their love for the Rastafarian doctrine. got together to start what would become the Youth Black Faith. These five leaders held their own on the streets. They called themselves Brother Taf, Pete, Brother Firsop, Badaman and Watson. Kingston was expanding rapidly due to peasants leaving the rustic for urban poverty. Back-o-Wall had already entered into Ackee Walk next to the large May Pen cemetery and stretched farther south all the way to the seaside except for an intervening portion that the water commission owned. In Trench Town, also, slums filled up the area with footpaths and alleyways connecting them. It was at one of these slums in Trench Town, Ninth Street to be exacts that Brother Taf and Pete lived. ... ... to Walter Rodney , Africa World Press Inc., 1987 Chevannes, Barry, Rastafari : Roots and Ideology Hausman, Gerald, the Kebra Negast - The-Book-of-Rastafarian Falth--from Ethiopia and Jamaica , St. Martin's Press, 1997 Internet [precise URLs may be in error due to translation, and they are not the fault of the author. -Editor] Jamaica atlas : http: //WWW. t Urknet. coin/ at I as/ 9 7 august/_I am at ca/page2. htni I The Bobo Dread: Beliefs and Rituals : littp:/'/www.envirolink.org/oneworlct/t'OCLts/ettopla/rasta3.litinI Dread History : 'The African Diaspora, Ethiopianism, and Rastafari littp://editcate.si.edLL/nllgrations/rasta/pic I O.html The Bobo Dread : Relations with the Outside littp: /'/www. etiviro link. org/oneworld/t'OCLIs/etiopia/rasta 1. litral The Bobo Dread : littp: //www. envirolik. org/oneworld/ t'OC US/eti Opt a/rasta. htm I

Report on importance of Personal Development Plans

â€Å" A structured and supported procedure undertaken by an single to reflect upon their ain acquisition, public presentation and/or accomplishment and to be after for their personal, educational and calling development Planning is the span between where we are and where we would be. Kountz and OdonnelMeaning: –Personal development program intending refers to the action that improves the self-knowledge and puting up the ends and aims in instruction, calling and personal development. Through be aftering you can put short term average term and long term aims to make the end of life. Planning is the contemplation of yesteryear for illustration: – If you were good in yesteryear you have to better than that in future. It is bridging the spread to make the finish.Importance of Personal Development PlanIMPORTANCE OF HAVING A PLAN-If we want to accomplish any set of mark we need program. Developing a program helps me to measure the work, the program will besides give me or demo me the strength and failing which I have to supervise for farther development, due to which I can besides mensurate my work procedure. The failing and strength will steer me from where I have to acquire the strength. Well it is non merely required at starting of the work but need to alter from clip to clip. A well organised program will steer me what type of action to be taken and besides about the obstructions. Learning accomplishments and there development How program will back up to accomplish your end Resources needed to accomplish end Check point Time management-looking towards the program I need to be perfect on clip. Bettering my larning performance- acquisition is better but can be more better if I will better it. Problem work outing skill-problem should be solved on clip and on demand. Better usage of engineering Time direction will assist me to accomplish the argentine and besides I can judge that what I am making is on clip or non. It will assist me to larn the things which I need to develop for my program. Problems work outing accomplishment assist me to screen out the jobs coming in the program. It will assist in happening the things which are needed for program like the usage of cyberspace. Time Books, Money etc. Resources like computing machines, mention book, newspapers etc. 20th luciferOverviewMaking a personal development program is therefore non plenty as in order to do certain that all your marks are meet to the best of its abilities it is ever best to reexamine your ends. My personal development program gives an overview of what I am making and where I want to venture into the close hereafter. As a concern orientated individual myself I feel that the class that I am presently making will assist me derive a bridgehead within the direction sector of a well-established organisation. However even be aftering in front can ever hold its reverses, as they can be many hurdlings along the manner for me in order to carry through my set ends. Therefore in this portion of the assignment I will be analyzing my ends and detecting possible solutions which in clip will take me to my end calling aspirations of endeavoring into having and transporting out my ain concern in the close hereafter.Short Term AimsAs from the tabular array above it clearly illustrates that I have meet my short-run aims, which were non that easy as to do a determination upon. At first I had registered with the college supplier to transport out a ABE class, nevertheless I was non cognizant of what the class entailed me to make. This is due to the fact that the college booklets did n't give a full illustration towards the chief facets that need to be covered in the class, and therefore I felt that it would non be of good to my calling aspirations. Therefore when I came to UK I made an assignment with the installation staff member and discussed my programs, ends and what I am good at and what accomplishments I obtain. I went through the college classs with the staff member who so guided me into the BTEC class of Management surveies. Finding a right class for me was the extreme necessary measure for me, as I have to be comfy within my country of surveies. Therefore by choosing this class it gave me a degree of expertness within the country of concern that I want to restitute into in the close hereafter. Equally good as discoursing the class modules with the installation staff member I besides carried out my ain research by utilizing the cyberspace and researching the class and what and how it will be of good to me. Once I had decided I so had the obstructions of paying the fees although I had plenty I still had to pay a little sum more, for this I meet with the fiscal support staff within the college and decided upon a payment strategy which has proven to be constructive for me. As an abroad pupil at first it was difficult to accommodate to the milieus of a different civilized life environment. However by interacting with my fellow class members and by populating within the Halls of occupants I have a much greater acquaintance and have adapted rather good with the people and with the ambiance in UK. The co-workers help is much beneficial to me as they can assist me in doing friends and besides happening occupation by which I can acquire good money for transporting out my surveies. The local people populating here can steer me in a better manner and besides can assist me as in am new in this state here one can state the accomplishment like communicating assist me much for transporting out the aim.Average Term AimsThese aims are indispensable for me, presently I am seeking to run into all of my assessment deadlines and researching the appraisal standard ‘s to the best of my abilities. In order to do certain that I am transporting out my appraisals I use the cyberspace, newspaper articles and concern studies. All of which have been extremely utile to me when composing up my appraisals. Looking towards the undertaking of personal development program which I had made there is needed to get the better of certain obstructions, without which the program can non be in a proper sequence. Time direction skill-need to look into the undertaking and to rectify it when the program is traveling out of agenda. Questioning skill-need to inquiry in the group & A ; to discourse the subject, inquiry to our ego and to lecturer. By taking this class I have improved upon my organisational and clip maintaining accomplishments. Another obstruction that I have overcome is that as appraisals are set it is non ever easy to understand the chief range of what is required. Therefore I have made it my responsibility to inquire my lector when I am unsure of the undertakings that are set to me. This manner I gain a better apprehension and I am able to derive in-depth cognition from my lector upon the countries of the faculty that are hard for me. This shows that it is really of import and necessary to derive support within the academic field i.e. From your lectors when a trouble arises. Self-Developing skills-need to do to better by self-reviewing, by larning from the environment, rectifying the errors. Fiscal planning-this can be sorted out by looking toward the disbursals where I am disbursement and by better fiscal planning. Use of proper resources-this can be done by utilizing the resources in the mode how they are needed and in the proper manner this can be achieved by holding the proper cognition of the resources and besides of the program & A ; Keeping off the professional life from studies-not working more than required and in the holiday period merely. deadline. I can match this into my working life every bit good. As working in Primark, I have come across minor jobs such as covering with clients face to face who have minor jobs of get oning etc. To get the better of this I have learnt from my senior co-workers what other option we can give to the clients that can experience them comfort. I can state from above reappraisal that this obstructions are to be sorted out for a good PDP, to get the better of them the basic thing Is have to be is in a comfort zone ( our life manner, work and our societal environment in which we are customise ) .thus doing my program in a uninterrupted flow. The pupils with whom i am analyzing and the lector can assist me in finishing my surveies. They can be good in supplying me a proper usher line and besides in the understanding the subjects which are needed to finish my bathe supports from my co-workers and lector can assist me in finishing my program on clip. Sometime the deficiency of resources can be made taken from the co-workers like the usage of pressman or mention notes.Long Term AimsWhere do I see myself after this class is completed. Well my chief concern as of now is to finish my class with good consequences. My long-run aims are inter-linked with my consequences. As I plan to transport on with my educational development by transporting out my MBA in Management Studies. I am really interested within the concern field ; hence I feel that by transporting out an Master in business I will be able to derive good calling and occupation chances in UK. With such chances I can utilize my accomplishments that I gain from my academic and working background in UK to thrive within my ain state. As a practical individual I am ever interested in the field of running my ain concern, hence I plan to open my ain concern and run it harmonizing to my ain demands. The chief obstruction for this will be costs and the clip graduated table, which I will hold to prioritize with my ain personal life. Therefore I feel that one time I have settled down in life with a good occupation within the direction sector, so I can subsequently on in life develop my involvement in researching the running of my ain concern. In order to carry through my set ends and aspirations in the current and near future I plan to reexamine my action program every 6 months. This will give me a clear prospective of what I am carry throughing and what I need to accomplish within the continuance of clip. Therefore self-review is ever of import as it enables one to maintain in path of their ends and amend or adjust into extra fortunes that may originate. Bing a good director I have to be in communicating with the people for the selling and besides for other development in the concern. The support from market people for finance and the market had a good impact on the development of the concern. They can assist me from their experience and from the accomplishments they have. Bing a man of affairs on the footing of net income hey can besides back up me to acquire the better trades and chance in the market so I can stand in the market.

Osim Marketing Communication Essay

Osim as a brand revolves around the mission of bringing the best experience of total wellbeing and living an inspiring life. Its values are uphold and practice through every customer interaction, products, stores and an in-depth knowledge of a holistic health. Osim, with over 30 years of experience has been the global leader in branded healthy lifestyle products. Osim continues to strive for developing innovative and reliable lifestyle products to achieve a healthier lifestyle and wellbeing. For a relax and relief experience, users can choose from massage chairs, massage sofas, leg massagers, upper body massagers, handheld massagers , eye massagers and neck pillow. Slim belts and pulse massagers helps one to get tone and shape. In line with its mission of providing a holistic lifestyle, health related products like blood pressure monitor, air purifiers humidifier water purifier and vacuum cleaners are also part of its extensive product range. The launch of Osim Uphoria as the world 1st Tui Na massager amongst more than 10 other different products of functionality had once again propel them as the global leader in providing a holistic lifestyle to its consumers. International celebrity, Joey Yung, was chosen to endorse Osim Uphoria in a TVC shoot. Osim has strategically ride on Joey Yung diva persona where she is notably famous in Mainland China, Hong Kong, Taiwan and Singapore to promote Osim Uphoria as their advertising strategy. Catching up with the internet marketing trend, Osim has created a blog dedicated to its product. osiminspiringlife.wordpress.com can be founded on, google, yahoo and baidu which are the major search engines for their target audience. To combat the Singapore’s market, Osim also created â€Å"osim sg channel† on youtube. Lastly, publicity efforts can be seen in the mentions of celebrity bloggers Darren Ang and Denise making a review for Osim Uphoria. Forums like â€Å" cozycot â€Å" was also commenting on the product. Osim Uphoria has also gain media coverage at Singapore Pavillion at World Expo. Island wide Osim stores also launch promotions with its usual price of SGD 798 Dollars to SGD 698 Dollars. Osim uPebble was put at a package to engage its consumer to buy. Tactics of free delivery and free one year warranty was put into the mix as a complete well worth it package. Competitor Review OTO Bodycare is the key competitor for Osim which doing the same concept as them. There are other competitor too such as Ogawa Pte Ltd. OTO Power Foot has the same focus with OSIM Uphoria leg massager but is less attractive. Reason being it has less features and the price is slightly higher. The machine can be used in various positions – sitting on a chair, standing up, sitting on the floor and lying down. ‘From the last two positions, my thighs were also massaged, but it was rather awkward and uncomfortable’, herworldplus.com. (November 2011) The promotional mix used by OTO to promote Power Foot massager is by using advertising, internet marketing, sales promotion and product awareness. A youtube video showing the OTO power foot demo, brings awareness to the public and also advertising. For sales promotion wise, since Chinese New Year is coming, consumers may get attracted by the lucky draw contest for anyone who spend at least SGD$128. (facebook.com/OTO.Bodycare.sg) Also, with any purchase of OTO products, customer may enjoy a discount for OTO Power Flex at $298 which is worth $538. Ministry of Education Sports & Recreational Club, MERSC, receive free delivery for product worth $300 or more. (mesrc.net, Jan 2013) Overall, OTO promotional mix is mainly focus in general but not on the Power Foot itself. Therefore, in the next topic, we will compare the difference between OTO and OSIM promotional strategies to see which is much attractive. Differences & Evaluation Similarities Both company took advantage of the upcoming festive season which is Chinese New Year to promote and increase their sales. For social media, they use Facebook and YouTube to communicate and build more awareness towards consumers. Differences OSIM put more effort in advertising and promotions. In their website, there’s one button solely for promotion products and the price are also being stated. By doing so, consumer able to meet their budget and make fast decision. Regular article updates on OSIM blog had make it attractive towards consumer to find out more details about their product and event. OSIM invite celebrities Kim Ng to come down and promote their product during the roadshow at Junction 8.(osiminspiringlife.wordpress.com, Jan 2013) Whereby OTO, they only did a simple roadshow to promote their product. OSIM International is better in promotional strategy? Based on my research and views between OSIM and OTO, I would strongly agree that OSIM International is better in promotional strategy wise. Reason is OSIM had put more efforts in terms of promotional strategy which had their brand recognize in Singapore. Trusted and reliable is the first impression they make towards me when I browse their website. I can find every details I need about them in their website. Whereby OTO website is simple and unattractive compared to OSIM. Reason is when a consumer is interested to buy a product, the first question they want to know is how much does it cost. At OTO website, they did not state the price for every product and expect consumer to visit their shop or make a call. This will delay the time and will lower the level of interest towards the product. OSIM had make a good approach towards social media. I would say that OSIM is has more reputable level then OTO as they had built trust towards consumers mind in Singapore. A positive review stated by a customer saying that they are satisfied with OSIM products and services. (yelp.com, 6/9/2012) Recommendation to improve OTO promotional strategy -improvement towards their website This way they can attract more customers and build reputable brand. -improve their brand awareness Make a regular publicity stunt that attract large group of people. Use Google Adword to make it at the top search in the web. -focus more on public relations Make a charitable contribution towards community to create awareness. Write and update articles regularly so that customer may know the latest product launch or any promotions. Reference list: – http://www.herworldplus.com/solutions/road-test/solutions-road-test-product-reviewfootmassagers (retrieved on November 2, 2011) – https://www.facebook.com/OTO.Bodycare.Sg#!/OTO.Bodycare.Sg – http://www.mesrc.net/oto-bodycare-cny-promotions-valid-till-27-jan-2013 (retrieved on 20 November 2012) – http://osiminspiringlife.wordpress.com/2013/01/22/behind-the-scenes-with%e8%b4%a2%e7%a5%9e%e7%88%b7-and-kym-ng/ (retrieved on Jan 22, 2013) – http://www.yelp.com.sg/biz/osim-singapore-6 (retrieved on September 6, 2012)